Privacy Policy

Last updated: 20 February 2026

This Privacy Policy describes how HypnoBirth App ("we," "us," or "our") collects, uses, and shares information when you use our mobile application and website at hypnobirthapp.co.uk (together, the "Service"). By using the Service, you agree to the practices described in this policy.

Information We Collect

Information You Provide

When you create an account or subscribe, we may collect your email address, name, due date, and payment information. Payment processing is handled by Apple (App Store), Google (Play Store), or our payment processor — we do not store your full credit card number.

Information Collected Automatically

When you use the app or visit our website, we may automatically collect device type, operating system, app version, IP address, general location (country/region), pages viewed, and usage patterns such as session length and feature usage. This data helps us improve the app experience.

Health-Related Data

You may optionally enter your due date, trimester, contraction times, and baby kick counts. This data is stored locally on your device and is not shared with third parties for advertising purposes. If you use our AI pregnancy chat feature (premium), your questions are processed by a third-party AI provider and are not linked to your personal identity.

How We Use Your Information

We use your information to:

  • Provide, maintain, and improve the Service
  • Personalise content to your trimester and preferences
  • Process subscriptions and payments
  • Send service-related communications (account updates, new features)
  • Analyse usage patterns to improve app performance and content
  • Respond to support requests

We do not sell your personal data. We do not use your health-related data for advertising.

Legal Basis for Processing (UK GDPR)

We process your personal data on the following legal bases under the UK General Data Protection Regulation (UK GDPR):

  • Contract: Processing necessary to provide the Service you have requested (e.g., account management, subscription delivery).
  • Legitimate interests: Improving the Service, analysing usage patterns, and ensuring security, where these interests are not overridden by your rights.
  • Consent: Where you have given clear consent for us to process your personal data for a specific purpose (e.g., marketing communications). You may withdraw consent at any time.
  • Legal obligation: Where processing is necessary to comply with a legal obligation.

Third-Party Services

We may use the following categories of third-party services:

  • Analytics: To understand how the app and website are used (e.g., Google Analytics, Firebase Analytics). These services may collect anonymised usage data.
  • Payment Processing: Apple App Store and Google Play Store handle subscription payments under their respective privacy policies.
  • AI Services: If you use the AI pregnancy chat, your queries are processed by OpenAI. Queries are not linked to your identity and are not used to train AI models.
  • Hosting: Our website and data are hosted on secure servers with industry-standard encryption.

Cookies and Tracking

Our website may use cookies and similar technologies to remember preferences, analyse traffic, and improve user experience. You can control cookie settings through your browser. The mobile app does not use browser cookies but may use device identifiers for analytics.

Data Retention

We retain your account data for as long as your account is active or as needed to provide the Service. If you delete your account, we will delete your personal data within 30 days, except where retention is required by law. Anonymised analytics data may be retained indefinitely.

Data Security

We use industry-standard security measures including encryption in transit (TLS/SSL) and at rest to protect your data. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security. If you become aware of a security issue, please contact us immediately.

Your Rights Under UK GDPR

Under the UK General Data Protection Regulation, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data (right to erasure)
  • Restrict or object to processing of your data
  • Request a copy of your data in a portable format (data portability)
  • Withdraw consent where processing is based on consent
  • Opt out of marketing communications
  • Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, contact us at support@hypnobirthapp.co.uk. We will respond within 30 days.

Children's Privacy

The Service is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we discover that a child under 13 has provided us with personal data, we will delete it promptly.

International Data Transfers

Your data may be processed in countries other than the United Kingdom. We ensure appropriate safeguards are in place for any international transfers in accordance with UK GDPR, including standard contractual clauses or adequacy decisions where applicable.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the revised policy.

Contact Us

If you have questions about this Privacy Policy or your data, contact us at:

HypnoBirth App
Email: support@hypnobirthapp.co.uk
Website: hypnobirthapp.co.uk